GRC 301 - Graphic Communication Management Essentials
The 5 Specific Lessons

In this class we will be discussing graphic communications in a much broader sense than is implied by the course title. A better title for this class might "Multimedia Management Essentials" as that more clearly states what we will cover. Kathy Schwandt and I have collaborated in the design of this class to meet the prerequisites of all GBC's upper division GRC classes. The 5 major sections shown using Roman numerals in the outline below describe the contents of the 5 lessons in this short course.

  1. Digital audio, applications, & sound reproduction with some resources concerning some basic MIDI terms (when using synthesizers, sequencers, & more), a film sound dictionary (you may need to scroll down through some blank space), & the physics of sound (this is actually beyond the scope of this class but interesting if you want to know the science behind sound).
    1. sound file formats, their extensions, & comparisons of (.wav, .cda, mp3, .ra, .au, .aiff, & more) but not midi
      1. sound instruction files: .midi or .mid (a synthesizer is required)
      2. uncompressed audio: .wav, .cda, .aiff, .au, & others
      3. compressed sound files: .mp3, .wma, .aac, & others
      4. streaming audio: .ra,
    2. the applications
      1. intro to Windows Media Player
      2. intro to Sonar http://www.cakewalk.com/Tips/Desktop.asp
      3. just to throw a wrench into the works try the Audacity tutorial & its OSS downloads.
    3. the hardware, firmware, & some "software devices" of digital sound
      1. input (mics, synthesizers, ad/da converters)
      2. process (eq, processors, fx, mix)
      3. output (amps, speakers, mono, stereo, surround)
    4. the design process for a podcast (music & other audio project design procedures may vary)
      1. research & idea generation
      2. outline the script
      3. write the script
      4. record the project & re-record bloopers
      5. consider using program theme & transition music or sounds
      6. edit the project
      7. presentation-quality product, exhibiting craftsmanship
  2. Graphic design & applications
    1. the parts of graphics speech (pun intended) with some readings on the use of these design elements & principles:
      http://www.4h.uidaho.edu/default.aspx?pid=102946
      http://www.wiu.edu/users/miart/courses/design/elements.htm
      http://char.txa.cornell.edu/ (click on "elements of design" and "principles of design" in the left side menu)
           elements      principles
      1. line
      2. shape
      3. form
      4. value
      5. color
      6. space
      7. texture
      1. contrast
      2. repetition
      3. alignment
      4. proximity
      5. unity
      6. emphasis
      7. balance
      8. direction
    2. Graphic applications & their differences
      1. raster graphics vs. vector graphics & the applications of each
      2. graphic file formats, their extensions, & some characteristics of each (.tif, .gif, .pdf, .jpeg, .ai, .psd, & too many more)
      3. an intro to Adobe Photoshop navigation, toolbox, palettes, etc. (click home for lessons on other versions)
      4. an intro to Adobe Illustrator navigation, toolbox, palettes, etc. (click home for lessons on other versions)
      5. just to throw another wrench into the works try the Gimp tutorials & its OSS downloads.
      6. special considerations of printed products vs. on-screen products in typography, color, & more: CMYK & RGB ppi or dpi & conversions
    3. the design process with some readings on this process:
      http://www.publicworks.qld.gov.au/GoPrint/printhelp/Documents/how-to-brief-graphic-designers.pdf
      http://www.davidairey.com/what-is-the-graphic-design-process/
      http://www.online.tusc.k12.al.us/tutorials/grdesign/grdesign.htm
      if you do a Google exact phrase search on graphic design process you will find many variations on this process but they have one thing in common; each has a specific structure to ensure project success, similar to the following:
      1. research & idea generation
      2. thumbnail sketches
      3. rough sketches/layout
      4. tight layouts/comprehensives
      5. presentation-quality product, exhibiting craftsmanship
    4. and a brief note on HTML5 and canvas developments:
      1. HTML5 examples
      2. canvas basics
      3. canvas beyond the basics
      4. Javascript for canvas
  3. Digital video files & applications
    1. the file extensions with some variations & comparisons of each (.mpeg, .mp4, .avi, .wmv, .mov, .rm, .divx)
      1. compression levels
      2. DRM protection (of what and from whom?)
      3. streaming media (this article could be better but will do for class purposes & here is a streaming webliography)
    2. the applications
      1. intro to Windows Movie Maker; there is a significant flaw in XP's Movie Maker that was fixed in Vista and Windows 7, it cannot make a movie DVD
      2. an intro Adobe Premiere
    3. the hardware of digital video (like audio it is no longer all hardware)
      1. input (mics, camcorders, VCRs, etc.)
      2. process (eq, processors, fx, mix)
      3. output (camcorders, VCRs, DVDs, etc.)
    4. the design process for a video (music videos and other movie project design procedures may vary)
      1. research & idea generation
      2. outline the script
      3. write the script
      4. record the project & re-record bloopers
      5. consider using program theme & transition music or sounds
      6. edit the project
      7. presentation-quality product, exhibiting craftsmanship
  4. Typography
    an introduction to typographic basics http://graphicdesign.spokanefalls.edu/tutorials/process/type_basics/default.htm
    1. character components
      1. x-height
      2. baseline
      3. ascender
      4. descender
      5. serif
      6. stress
    2. vocabulary
      1. typeface
      2. typestyle
      3. font
      4. type family
      5. type measurements (points, picas, ems, ens)
    3. family classifications
      1. oldstyle
      2. traditional
      3. modern
      4. slab serif
      5. sans serif
      6. decorative
      7. script/cursive
  5. Put it all together and wrap it up (project or paper)

And you thought this would never end! We have crammed a lot of material into a very short course, enough, I am sure, to make your head swim. However, hang on to this, as it will make much more sense when we expand on these concepts in GRC 319: Advanced Multimedia Design: Typography & Graphics and/or GRC 383: Advanced Multimedia Design: Video & Audio.

Except as otherwise noted,
the GIS 301 lesson files created
by Ed Nickel and Kathy Schwandt
are licensed under a Creative Commons Attribution 3.0
United States License
based on a work at cot.gbcnv.edu.
Creative Commons License